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University of Washington Professional and Continuing Education
ETPL
In this course, you'll gain the foundational visual design skills you need to create design assets for a variety of digital marketing platforms. We'll explore color theory and how to use color to evoke emotion and influence behavior. You'll dive into typefaces, content hierarchy and composition. Youll learn the ins and outs of designing for web and social media channels to maximize engagement, applying techniques such as design for imagery and iconography, animation and interactive elements, and generative artificial intelligence (AI) tools. Throughout the course, well discuss the importance of brand consistency on user engagement, designing for accessibility and how AI is reshaping the field.
Certification/license obtained as part of training program
Certification/license test preparation provided
Employment performance results
Data is unavailable for one of several reasons: In some cases, the institution has not provided the Workforce Board with data to independently evaluate program performance. We encourage all schools to provide this data on an annual basis. In other cases, the program joined Career Bridge recently and student data has not been reported yet. In other cases, the program is too small or too new to provide reliable results.
Top industries for graduates
Data is unavailable for one of several reasons: In some cases, the institution has not provided the Workforce Board with data to independently evaluate program performance. We encourage all schools to provide this data on an annual basis. In other cases, the program joined Career Bridge recently and student data has not been reported yet. In other cases, the program is too small or too new to provide reliable results.
Data is unavailable for one of several reasons: In some cases, the institution has not provided the Workforce Board with data to independently evaluate program performance. We encourage all schools to provide this data on an annual basis. In other cases, the program joined Career Bridge recently and student data has not been reported yet. In other cases, the program is too small or too new to provide reliable results.
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