The Certificate of Accomplishment Product Development and Innovation provide a clear and progressive path from product, service, software idea generating to market introduction. Students learn step-by-step the elements needed to properly vet new business ideas, design competitive reviews, understand trend analysis, design and manufacture a product, develop fund-raising strategies, and launch and market a new business. Certificate recipients should possess the skills and abilities described: Learn the steps to a product or business ideation. Understand the manufacturing and distribution process. Develop prototypes to test new product ideas. Learn various ways to raise capital and design marketing pitches. Gain an in-depth understanding of marketing a new product, business, or service. Steps to launching and maintaining market advantage.